social media marketing



Virtual OR in-person


10:00 AM – 3:00 PM

Our “Mastering Social Media Marketing” program offers a comprehensive and exclusive learning experience for individuals and businesses alike. Available in both in-person and Zoom formats, this program is designed to provide you with the latest insights into social media marketing strategies and applications. Throughout the course, our primary objectives are to help you understand the pivotal role of social media in modern marketing, develop effective strategies, gain hands-on experience with the latest tools, and equip you to adapt to the ever-evolving social media landscape. Our modules cover a wide range of topics, from the fundamentals of social media marketing to in-depth platform-specific strategies and the integration of emerging trends. By the end of the program, you’ll be well-prepared to create, execute, and measure successful social media marketing campaigns, and optional certification is available to validate your expertise.

Typical entry requirement:

Age 18+

No prior experience is necessary.

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience.

International Students: English Language Requirements 

International students must be proficient in English language. There are a number of ways to satisfy this entry requirement. IELTS, Cambridge IGCSE: English as a 2nd language, TOEFL, TOEFL IP, Pearsons Test of English.

1 Day Course 

£500 GBP

$1000 CAD

Module 1: Introduction to Social Media Marketing
– Understanding the importance of social media in marketing
– Different social media platforms and their target audiences
– Key performance indicators (KPIs) in social media marketing

Module 2: Social Media Strategy Development
– Setting SMART goals for social media campaigns
– Identifying your target audience and creating buyer personas
– Competitor analysis and benchmarking

Module 3: Content Creation and Curation
– Content types and formats for different platforms
– The art of storytelling in social media
– Tools for content creation and design

Module 4: Social Media Advertising
– Introduction to paid advertising on social media
– Creating effective ad campaigns on platforms like Facebook, Instagram, and LinkedIn
– Budgeting and ad targeting strategies

Module 5: Community Building and Engagement
– Building an engaged online community
– Social media etiquette and best practices
– Crisis management and dealing with negative feedback

Module 6: Social Media Analytics and Reporting
– Tools for social media analytics
– Measuring campaign performance and ROI
– Adjusting strategies based on data insights

Module 7: Instagram Marketing
– Leveraging Instagram’s features for marketing
– Instagram Stories and IGTV strategies
– Influencer marketing on Instagram

Module 8: Facebook Marketing
– Effective strategies for Facebook Pages and Groups
– Facebook Live and Messenger marketing
– Facebook Insights and audience targeting

Module 9: LinkedIn Marketing
– Leveraging LinkedIn for B2B marketing
– Creating and optimizing a professional LinkedIn profile
– LinkedIn ads and lead generation strategies

Module 10: Twitter and TikTok Marketing
– Utilizing Twitter for real-time engagement
– Harnessing TikTok for short-form video marketing
– Trends and challenges in Twitter and TikTok marketing

Module 11: Social Media Tools and Automation
– Introduction to social media management tools
– Scheduling and automating social media posts
– Monitoring and reporting tools

Module 12: Emerging Trends in Social Media
– The impact of emerging technologies like AR, VR, and AI
– The future of social commerce and e-commerce integration
– Navigating privacy and data concerns

Module 13: Case Studies and Best Practices
– Real-world examples of successful social media marketing campaigns
– Learning from industry leaders and best practices
– Group discussions and analysis of case studies

Module 14: Creating a Social Media Marketing Plan
– Developing a comprehensive social media marketing plan
– Budget allocation and resource planning
– Setting a timeline and goals for implementation

Throughout each module, you will be encouraged to engage with practical exercises, discussions, and group activities to reinforce your learning. 

Potential Career Paths:

Self-Employed: Embark on the journey of entrepreneurship by establishing your own beauty business.

Employment Opportunities: Employers actively seek beauty therapists who have received proper training and hold accredited qualifications. Completing a Herstory Academy training program and obtaining our accredited certificate of completion will not only showcase your professionalism but also your unwavering commitment to the field, making you an attractive candidate for prospective employers.

Choosing our training program provides key advantages:

Cutting-Edge Insights: Access the latest social media marketing strategies.

Tailored Learning: Customized for your level and goals.

Flexible Delivery: In-person or via Zoom for convenience.

Hands-On Experience: Practical exercises and real-world case studies.

Expert Instructors: Learn from experienced industry professionals.

Comprehensive Curriculum: Covers a wide range of topics.

Certification Option: Validate your skills with an optional exam.

Career Opportunities: Discover pathways in social media marketing.

Networking: Connect with peers and industry experts.

Resource Access: Access course materials and tools for ongoing success.

By choosing our program, you gain the knowledge and skills essential for success in the ever-evolving realm of social media marketing

The social media marketing training program was an eye-opener. It gave me practical skills that I can apply immediately in my business. The platform-specific modules were incredibly valuable, and the hands-on approach made the learning experience engaging and effective.

Because it’s your direct path to success. Our curriculum is not just comprehensive, it’s constantly updated to keep you ahead of the curve in this rapidly evolving field. You’ll gain practical, real-world skills and insights that can be put to use immediately in the fast-paced world of social media marketing. Plus, we offer flexible delivery options to suit your schedule, expert instructors to guide you, and the chance to earn a certification that can open doors in your career. Don’t miss out on this golden opportunity to supercharge your professional journey.

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